| 摘要 |
<p><P>PROBLEM TO BE SOLVED: To maintain the propaganda effect of a CM content to be skipped while satisfying the desire of a user to view a main program soon by skipping the CM in the way, even when an arbitrary CM content is skipped by user operation. <P>SOLUTION: When skipping a CM content included in a broadcast content including a program content corresponding to a main program and a CM content corresponding to a commercial messages on the basis of the user operation for skipping an arbitrary CM content during reproduction of the broadcast content, the program content to be reproduced by skipping is displayed on a display, and a still- picture CM content related only to the CM content to be skipped is displayed on the display along with the program content. Since the still- picture CM content related only to the CM content skipped is displayed simultaneously with the program content, the viewing opportunity of a user for that CM is not reduced. <P>COPYRIGHT: (C)2013,JPO&INPIT</p> |
