发明名称 APPARATUS AND METHOD OF SELECTION AND PLACEMENT OF TARGETED MESSAGES INTO A SEARCH ENGINE RESULT PAGE
摘要 A computer-implemented method of presenting a search engine result page to a user on an electronic device, the method comprising: receiving a search query; generating a search query result set (SQRS); based on the search query, determining a relevance factor of the SQRS; generating a search engine result page, the search engine result page including the SQRS and a targeted message, the targeted message having been selected by the server by executing the steps of: responsive to the relevance factor of the SQRS being equal or exceeding to a threshold, selecting the targeted message from a first plurality of targeted messages; otherwise selecting the targeted message from a second plurality of targeted messages; the both pluralities containing distinct targeted messages that have been grouped in accordance with a targeting parameter; transmitting to the electronic device the search engine result page.
申请公布号 WO2015170149(A1) 申请公布日期 2015.11.12
申请号 WO2014IB65965 申请日期 2014.11.11
申请人 YANDEX EUROPE AG;YANDEX LLC;YANDEX INC. 发明人 VOROZHTSOV, ARTEM VIKTOROVICH
分类号 G06Q30/00 主分类号 G06Q30/00
代理机构 代理人
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