CROSS-PLATFORM ADVERTISING SYSTEMS AND METHODS

摘要

The present disclosure provides a method for aggregating user data from multiple data sources for use in mobile targeted advertising, comprising receiving a first data set and a second data set. The first data set comprises a mobile device identifier that uniquely identifies a mobile electronic device of a user and a first non-mobile identifier. The second data set includes the first non-mobile identifier and a second non-mobile identifier. Next, the first data set is compared to the second data set to identify the first non-mobile identifier as a match between the first data set and the second data set. The mobile device identifier is then associated with the second non-mobile identifier to generate a profile of the user that is stored in computer memory in a manner that is indicative of an association between the mobile device identifier and the second non-mobile identifier.

主权项

1. A method for aggregating user data from multiple data sources for use in mobile targeted advertising, comprising:
(a) receiving a first data set that comprises (i) a mobile device identifier that uniquely identifies a mobile electronic device of a user, and (ii) a first non-mobile identifier; (b) receiving a second data set that comprises said first non-mobile identifier and a second non-mobile identifier; (c) using a programmed computer processor to (i) compare said first data set to said second data set and (ii) identify said first non-mobile identifier as a match between said first data set and said second data set; (d) associating said mobile device identifier with said second non-mobile identifier to generate a profile of said user; and (e) storing said user profile having said mobile device identifier and said second non-mobile identifier in computer memory, which user profile is stored in a manner that is indicative of an association between said mobile device identifier and said second non-mobile identifier.