SYSTEMS AND METHODS FOR RENDERING AUTOSTEREOSCOPIC THREE-DIMENSIONAL ONLINE ADVERTISEMENTS

摘要

Systems and methods for rendering three-dimensional (3D) online advertisements on electronic devices are described. An advertiser provides a two-dimensional (2D) version of an advertisement, and the 2D version is converted to a 3D format appropriate for rendering for display on a particular electronic device. The conversion from 2D to 3D can be done online or offline, and the converted 3D versions are tagged by format for storage in a database for subsequent retrieval. The advertiser further specifies targeting options for the 3D ad, and the 3D version of the ad is rendered only for ad inventory meeting the targeting options, where the targeting options can specify conditions under which a 2D version of the ad is rendered and conditions under which a 3D version of the ad is rendered.

主权项

1. A method comprising:
receiving from an advertiser campaign information for determining a first two-dimensional (2D) advertisement to be served and displayed online and a second a three-dimensional (3D) advertisement to be served and displayed online pursuant to a real time bidding auction, wherein the 3D advertisement is a version of the 2D advertisement, wherein the information is received via a communications interface at a host server; receiving a selection of targeting options for the 2D advertisements and 3D advertisements at the host server; via a processor at the host server, identifying an online impression on a first electronic device that satisfies the selection of targeting options; via the processor at the host server, determining from the campaign information and the selection of targeting options whether the 2D advertisement or the 3D advertisement is to be rendered for the online impression; and via the processor at the host server, rendering the determined advertisement online in real time during a real time bidding auction bid process in a resolution that is suitable for display by the first electronic device, wherein the determined advertisement has a format suitable for display on the first electronic device.