| 摘要 |
Methods, devices, and computer program products for creating and presenting interactive advertisements are described herein. An interactive advertisement comprising one or more requested interactions may be created and presented to a user. An interaction may be, for example, capturing an image of a product, saying a brand name, visiting a location, or the like. The user may provide input responsive to the requested interaction, and the input may be validated. If the user successfully completes the requested interaction, the user may receive a reward or other compensation. Aspects of the methods, devices, and computer program products, such as interactive advertisements, requested interaction types, and compensation for completing a requested interaction, may be controlled or targeted based on user or advertiser preference. In some aspects, the interactive advertisement may be created by an advertiser or by an operator of an interactive advertising platform using a specially-programmed computing device. |
