SERVER SYSTEM FOR LIMITING SELECTION OF CONTENT TO PREFERRED CONTENT PROVIDERS

摘要

The invention is a neutral, real-timed internet exchange. Content providers and web site publishers interact through a broker who communicates directly with the exchange. When a site from a publisher that is brokered on the exchange is accessed by a user, a real time selection is held on the exchange. During the selection, information about the site and the user is communicated to the brokers. The brokers consult the strategies for their content providers to determine whether the content of the content providers should be placed on a web page. The exchange selects a content provider to place content on the web page.

主权项

1. A method performed by a director server for directing selection of content to place in accordance with a spot of a web page of a web site of a publisher, the method comprising:
in response to a visitor visiting the web page, receiving from the publisher a request to deliver content for the web page, the request including cookie data of the director server; accessing by the director server the cookie data of the director server; accessing by the director server additional correlated data from random access memory about the visitor and/or the web page; sending a multicast message that includes information about the visitor and the web page derived from the cookie data and the correlated data; receiving responses to the multicast message, the responses indicating content providers that are available to provide content for the spot; identifying a member who is associated with the publisher, each member associated with publishers and content providers; in response to the identified member indicating to match content with spots only between content providers and publishers associated with the identified member, selecting a content provider associated with the identified member to provide the content; in response to the identified member not indicating to match content with spots only between content providers and publishers associated with the identified member, selecting a content provider not associated with the identified member to provide the content; and directing content of the selected content provider to be placed in accordance with the spot of the web page.