Commerce System and Method of Providing Manufacturer Agents for Managing Sales and Purchasing Decisions

摘要

A commerce system is controlled by a shopping agent and a manufacturer agent. A retailer provides the manufacturer agent. An intent to buy is generated using a camera of a mobile device. The intent to buy is received with the shopping agent. The intent to buy is transmitted to the manufacturer agent. The intent to buy is read from the manufacturer agent using an application programming interface. A negotiation is performed between the shopping agent and manufacturer agent to generate a personalized offer for a specific product satisfying the intent to buy. The specific product is selected from a consideration set. The specific product is purchased at the retailer. The personalized offer is redeemed by scanning a loyalty card at a point-of-sale station of the retailer. A commission is paid to the retailer to load the personalized offer on the loyalty card.

主权项

1. A method of controlling a commerce system, comprising:
providing a shopping agent; providing a manufacturer agent; receiving an intent to buy with the shopping agent; performing a negotiation between the shopping agent and manufacturer agent to generate a personalized offer for a specific product satisfying the intent to buy; purchasing the specific product at a retailer; and redeeming the personalized offer by scanning a loyalty card at a point-of-sale station of the retailer.