发明名称 |
Methods and apparatus to determine impressions using distributed demographic information |
摘要 |
<p>Methods and apparatus to determine impressions using distributed demographic information are disclosed. An example method includes obtaining media impression information from a client device for a media impression, obtaining demographic information corresponding to the client device from at least three database proprietors, and determining a demographic characteristic associated with the media impression based on the demographic information obtained from the at least three database proprietors.</p> |
申请公布号 |
AU2014262739(B2) |
申请公布日期 |
2015.11.12 |
申请号 |
AU20140262739 |
申请日期 |
2014.05.07 |
申请人 |
THE NIELSEN COMPANY (US), LLC |
发明人 |
SPLAINE, STEVEN J.;SHIVAMPET, BRAHMANAND REDDY |
分类号 |
H04N21/258;H04N21/25 |
主分类号 |
H04N21/258 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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