摘要 |
The present invention provides an apparatus for supporting an advertisement, which can induce a user to directly take action, and a method therefor. According to an exemplary embodiment, the apparatus for supporting an advertisement may include: a campaign information providing unit which provides one or more pieces of information about a campaign; a campaign selection receiving unit which receives an input to select a specific campaign among the campaigns from a user terminal; a frame providing unit which provides a predetermined frame relevant to the campaign to the user terminal; a content receiving unit which receives an image saved in the user terminal, and content created by composing one or more images which are captured by the user terminal and the predetermined frame; and an upload unit which uploads the received content to a server which provides one or more social network services among social network services to which the user subscribes. |