| 主权项 |
1. A method of calculating an amount to be billed in respect of running an out-of-home advertisement during a period of time, comprising:
a) determining a total number of persons whose eyes and/or face faced the advertisement during the period of time by a sub-method including: i) obtaining via a digital camera an image of a sufficient amount of a person in proximity to the advertisement to allow a determination of whether the person's eyes and/or face are facing the advertisement; ii) processing the image by a computer processor to determine whether the person's eyes and/or face are facing the advertisement; iii) if the person's eyes and/or face are facing the advertisement, storing in a database data indicating that the person's eyes and/or face are facing the advertisement; and iv) repeating i) through iii) during the period of time; b) retrieving from the database data representative of the total number of persons whose eyes and/or faces faced the advertisement during the period of time; c) processing, by the computer processor, each of the images obtained in step a) i) to determine a demographic of each person whose eyes and/or face faced the advertisement during the period of time; and d) calculating via the computer processor a total amount to be billed in respect of the advertisement for the period of time wherein calculating comprises: v) at least for each demographic for which a total number of persons of that demographic whose eyes and/or face faced the advertisement during the period of time is greater than zero, multiplying the number of persons of that demographic whose eyes and/or face faced the advertisement during the period of time by an amount per person in respect of the demographic to obtain a resultant total amount for that demographic; and summing the resultant amounts for each demographic; vi) at least for a plurality of groups of times of the day for which a total number of persons whose eyes and/or face faced the advertisement during each one of the plurality of groups of times of the day is greater than zero, multiplying the total number of persons whose eyes and/or face faced the advertisement during a particular one of the groups of times of the day, by an amount per person in respect of that particular one of the groups of times of the day, to obtain a resultant amount for each one of the plurality of groups of times of the day; and summing the resultant amounts for each one of the plurality of groups of times; vii) at least for a plurality of groups of dates for which a total number of persons whose eyes and/or face faced the advertisement during each one of the plurality of the groups of dates is greater than zero, multiplying the total number of persons whose eyes and/or face faced the advertisement during a particular one of the groups of dates, by an amount per person in respect of that particular one of the groups of dates, to obtain a resultant amount for each one of the plurality of the groups of dates; and summing the resultant amounts for each one of the plurality of the groups of dates; viii) at least for a plurality of locations for which a total number of persons whose eyes and/or face faced the advertisement at each one of the plurality of locations is greater than zero, multiplying the total number of persons whose eyes and/or face faced the advertisement at a particular location of the plurality of locations, by an amount per person in respect of that particular location, to obtain a resultant amount for each one of the plurality of locations; and summing the resultant amounts for each of the plurality of locations; ix) at least for a plurality of groups of durations of time that a person's eyes and/or face faced the advertisement for which a total number of persons whose eyes and/or face faced the advertisement during each one of the plurality of the groups of durations of time is greater than zero, multiplying the total number of persons whose eyes and/or face faced the advertisement during a particular one of the groups of durations of time, by an amount per person in respect of that particular one of the groups of durations of time, to obtain a resultant amount for each one of the plurality of groups of durations of time; and summing the resultant amounts for each one of the plurality of the groups of durations of time; or x) any combination of two or more of v) to ix). |
