Location based content matching in a computer network

摘要

Systems and methods of providing information via a computer network responsive to a request are provided. Keyword terms including a content keyword and a geographic location operator can be received via a computer network. A geographically modified keyword can be determined from the keyword terms. The geographically modified keyword indicates a product or service, and indicates a geographic location associated with the geographic location operator. A search query can be received from a user interface of a computing device, and a geographic location term in the search query can be identified. A geographic location term in a search query can be matched with the geographically modified keyword, with the geographic location term being a variant of the geographic location operator. Content can be obtained and provided from a data processing system to the user interface via the computer network, for display at the user interface.

主权项

1. A computer implemented method of providing selected information, comprising:
receiving an advertisement and keyword terms comprising a content keyword and a geographic term identifying a geographic location; generating a location criteria identifier that represents the geographic location indicated by the geographic term, the location criteria identifier comprising the geographic term and a plurality of variant terms of the geographic term, each of the plurality of variant terms identifying the geographic location identified by the geographic term, wherein the variant terms include at least one of an abbreviation, an alternate spelling, a misspelling, or a nickname of the geographic term; determining, from the keyword terms, a geographically modified keyword comprising the content keyword and the location criteria identifier, the geographically modified keyword indicating at least one of a product or a service that corresponds to the content keyword; storing the geographically modified keyword terms in association with the advertisement in a database of a data processing system; receiving a search query from a computing device; identifying a geographic location term in one of the search query or location preference of a user of the computing device; matching the identified geographic location term with the geographically modified keyword, wherein the identified geographic location term is a variant term of the location criteria identifier; identifying content associated with at least one of the product or the service responsive to the match; and providing the content for display at the computing device.