METHODS AND APPARATUS FOR USING LOCATION INFORMATION TO MANAGE SPILLOVER IN AN AUDIENCE MONITORING SYSTEM

摘要

Methods, apparatus, and articles of manufacture for using location information to manage spillover in an audience monitoring system are disclosed. An example method involves identifying a first location of a portable metering device at a first time based on a plurality of location coordinates received from a location information system. The example method also involves generating media monitoring information corresponding to a media signal received at the first time. Additionally, the example method involves identifying the media monitoring information as being associated with a spillover signal in response to determining that a media delivery device is not located at the first location of the portable metering device at the first time.

主权项

1. A method of detecting spillover, the method comprising:
identifying a first location of a portable metering device at a first time based on a plurality of location coordinates received from a location information system; generating media monitoring information corresponding to a media signal received at the first time; and identifying, via a processor, the media monitoring information as being associated with a spillover signal in response to determining that a media delivery device is not located at the first location of the portable metering device at the first time.