Facilitating Commerce Related to Streamed Content Including Video

摘要

Consumers increasingly watch television, film, music videos and other video content and access textual material via the Internet, dedicated streaming services and platforms, and other on-demand-type services, thereby reducing or eliminating their exposure to commercials or other conventional advertisement. Aspects of the present disclosure provide mechanisms to introduce relevant, timely, contextual advertising and conduits for commerce transactions within on-demand-type content delivery systems.

主权项

1. A computer-implemented method for providing contextual marketing information, to a user of digital media content at a digital media site (DMS), the method comprising the steps of:
(a) providing a user interface overlay on the DMS when hovering over a respective one program icon of a plurality of program icons displayed by a DMS user interface of the DMS, the user interface overlay overlaid on the DMS user interface and also providing a first option to receive a program associated with the respective one program icon and a second option to receive contextual marketing information associated with the respective one program icon, the user interface overlay associated with digital media content presented by the DMS; (b) receiving, via the user interface overlay, a user input requesting the contextual marketing information from the user interface overlay; (c) providing information about the digital media content to a service provider application programming interface; (d) receiving contextual categories from the service provider application programming interface, wherein the contextual categories are generated by the service provider application programming interface and the contextual categories are in part based on the digital media content associated with the contextual marketing information within a contextual commerce database; (e) providing, via the user interface overlay, contextual categories to the user; (f) receiving a user selection of a contextual category; and (g) presenting to the user, via the user interface overlay, the contextual marketing information associated with the selected contextual category; wherein the contextual marketing information is chosen from vendor offerings provided by a plurality of vendors.