A method and device for providing dynamically determined gift creation and dissemination in an online environment, including: receiving a gifting request from a first user for dynamically creating and disseminating one or more gifts to one or more recipients in the online environment, wherein the gifting request includes one or more gifting constraints that un-deterministically specify at least one of (1) a respective identity for at least one recipient and (2) a respective gift value for at least one gift; and dynamically creating and disseminating at least one gift in accordance with the one or more gifting constraints, including at least one of: dynamically selecting a respective gift value for at least one gifts in accordance with the one or more gifting constraints; and dynamically determining a respective identity for at least one recipient for at least one gift in accordance with the one or more gifting constraints.
