METHOD AND SYSTEM FOR ELECTRONIC DELIVERY OF INCENTIVE INFORMATION BASED ON USER PROXIMITY

摘要

A method and system for the electronic distribution of product or service promotion information to a mobile user are disclosed. A user may provide profile information to an online promotion service, such as user interests and preferences with respect to products and services as well as other information. The online promotion service may receive location information of point-of-sale facilities associated with particular promotions for products or services. The online promotion service may generate one or more targeted promotions to a mobile user when the user travels within a predetermined distance of an associated point-of-sale facility. A mobile user's location may be identified by a global positioning system and conveyed to the online promotion service. The user location information may be transmitted via a cell phone, a PDA, a pager or other device. This enables the user to take advantage of targeted or requested promotions while the user is within a close proximity to an associated point-of-sale facility.

主权项

1. A system for generating incentive information for a user based on at least user profile information and user location information, the system comprising:
at least one database for storing information regarding available incentives and redemption location information for the available incentives; and at least one server operatively connected to the at least one database, the at least one server comprising one or more physical processors programmed by computer program instructions that, when executed by the one or more physical processors, program the computer system to: receive user profile information from a user; receive notification restrictions from the user that relate to the reception of incentive information, the notification restrictions including (i) a predetermined proximity preference that defines a geographic region within which the user would be willing to travel to take advantage of an available incentive from a redemption location, and (ii) one or more time restrictions regarding the transmission of incentive information; receive user location information transmitted from a mobile device associated with the user; generate incentive information for the user when the received user location information indicates that a redemption location that would honor an incentive of interest to the user based on the user profile information for the user is within the geographic region defined by the predetermined proximity preference; and transmit the generated incentive information to the mobile device associated with the user.