| 发明名称 |
AUTOMATIC BID GENERATION |
| 摘要 |
Example techniques may include: receiving information from a content provider; generating a bidding strategy based on the information, where the bidding strategy indicates a percentage of first content to be presented at a specified location on a computing device display; generating an initial bid for the one or more criteria associated with the first content in a content auction based on performance of second content that has one or more attributes in common with the first content, where the initial bid includes a monetary amount to pay in the content auction for an action relating to the first content; determining performance metrics for the one or more criteria and the initial bid based on results of the content auction; and automatically determining a revised bid for the one or more criteria based on the performance metrics and the bidding strategy. |
| 申请公布号 |
US2015317697(A1) |
申请公布日期 |
2015.11.05 |
| 申请号 |
US201313990651 |
申请日期 |
2013.01.29 |
| 申请人 |
Google Inc. |
发明人 |
Samet Adam;Yeung Wilfred M.;Andrade Diogo V.;Eaton Danny;Znovyak Yuriy;Walsh William E.;Kolipaka Babu Rao Kashyap |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method performed by one or more processing devices, comprising:
receiving information from a content provider; generating a bidding strategy based on the information, the bidding strategy indicating a percentage of first content to be presented at a specified location on a computing device display, the percentage of first content being a ratio of a total number of impressions of the first content to a number of impressions of the first content that could be presented at the specified location, the first content being associated with one or more criteria for providing content of interest; generating an initial bid for the one or more criteria in a content auction based on performance of second content that has one or more attributes in common with the first content, the initial bid comprising a monetary amount to pay in the content auction for an action relating to the first content; determining performance metrics for the one or more criteria and the initial bid based on results of the content auction; and automatically determining a revised bid for the one or more criteria based on the performance metrics and the bidding strategy. |
| 地址 |
Mountain View CA US |
