ADVERTISING BEACON FOR RETAIL ENVIRONMENTS

摘要

An advertising beacon configured to inductively couple to a power and control system which may include various retail electronic devices such as electronic shelf labels, video monitor displays, out of stock or inventory control sensors, promotional glass displays, and the like. The advertising beacon wirelessly broadcasts content, such as a web address or a programmed computer code associated with a web address, to smart devices which are able to retrieve coupons, advertisements, product information and the like from the web address. The advertising beacon operates in conjunction with other electrical devices of the power and control system to aid a customer's product selection and to aid store personnel's inventory and information management.

主权项

1. A retail advertising system, comprising:
at least one advertising beacon configured to broadcast a micro-located radio signal; at least one inventory control sensor adapted to be disposed on a shelf in a retail environment and to have retail items disposed thereon; at least one electronic shelf label, configured to display at least a price of a retail item; a power and communications distribution system comprising:
a controller, configured to communicate with each of the at least one advertising beacon, the at least one inventory control sensor, and the at least one electronic shelf label;a power and communications distribution loop connected to the controller; wherein each of the at least one advertising beacon, the at least one inventory control sensor, and the at least one electronic shelf label are inductively coupled to the power and communications distribution loop; and wherein each of the at least one advertising beacon, the at least one inventory control sensor, and the at least one electronic shelf label are associated by the controller with a retail item of a first retail product type.