| 摘要 |
PROBLEM TO BE SOLVED: To improve advertising effectiveness by improving flexibility in the size of a submitted advertisement even on a Web page for mobile terminals.SOLUTION: An advertisement generation apparatus comprises generation means that generates a page for causing a terminal device displaying an advertisement on a screen to display a content page partly including an advertisement area and enabling screen scrolling of the advertisement area according to operation and an advertisement page larger in size than the advertisement area in a superimposed manner. The generation means generates the page for displaying the content page and displaying a partial area on which the advertisement area is superimposed within the advertisement page. |
