Method and apparatus for providing information and method and apparatus for providing search result

摘要

The present invention provides a method and apparatus for providing information and a method and apparatus for providing a search result. The method for providing information comprises: acquiring a current hotspot event, and determining a first keyword corresponding to the current hotspot event; determining a second keyword matched with the first keyword in a pre-built first database, and determining an information provider suitable for hotspot correlation according to the second keyword, the first database comprising the information provider and the second keyword corresponding to the information provider; and generating hotspot information materials of the information provider suitable for hotspot correlation according to the first keyword, and making the hotspot information materials online so as to be provided for a user. The method for providing information in the embodiments of the present invention can meet user needs, can increase the information provision efficiency, and improve the information conversion rate.