オンライン環境における、主たる製品ドキュメント情報からの補充的製品コンテンツの決定及び主たる製品ドキュメント情報に関連する補充的製品コンテンツの提供

摘要

When purchasing a product or service from an online merchant (“first merchant”), e-commerce consumers might want to purchase a complementary product and/or service not offered by the first merchant. Such consumers are provided with an opportunity to purchase or otherwise learn about such complementary products and/or services, and secondary merchants are provided with the opportunity to sell or market such complimentary products and/or services in a way that would not jeopardize the first merchant's sale, and indeed, in a way that might provide a benefit to the first merchant.