| 摘要 |
<p>Various embodiments enable auctioning of segmented advertisement insertion opportunities, e.g., segmented avails, associated with distributed content. In at least some embodiments, bids from advertisers to place advertisements in conjunction with a segmented avail are obtained. The bids that are obtained can have different durations (e.g., 60, 30, 15 seconds) that can be selectively enabled by a segmented avail in various combinations to fill a total duration of the segmented avail. Ranking criteria and/or logic can be applied to rank the bids one to another. In at least some embodiments, the bids are ranked within groups corresponding to different time durations. Bids can be allocated to the segmented avail by testing one or more combinations of the bids and selecting a winning combination based at least in part upon a sum of the ranks associated with bids in the combination.</p> |
