发明名称 Selecting location-based content
摘要 Systems and methods include retrieving data indicative of a sequence of content that were previously selected for presentation by a mobile device based in part on physical locations of the mobile device. The sequence of selected content may be used with the current location of the mobile device to determine a likelihood score for a piece of content. Based on the likelihood score, the piece of content may be selected and provided to the mobile device for presentation.
申请公布号 US9179252(B1) 申请公布日期 2015.11.03
申请号 US201314047691 申请日期 2013.10.07
申请人 Google Inc. 发明人 Liu Yifang;Wu Ping
分类号 H04W4/02 主分类号 H04W4/02
代理机构 Foley & Lardner LLP 代理人 Foley & Lardner LLP ;Lanza John D.;Vellis James De
主权项 1. A method of selecting location-based content comprising: retrieving, from a memory device, data indicative of a sequence of third-party content that were previously selected for presentation by a mobile device based in part on physical locations of the mobile device; receiving, at one or more processors, a current location of the mobile device; analyzing, by one or more processors, a piece of third-party content, the sequence of third-party content that were selected for presentation by the mobile device, and the current location of the mobile device to determine a likelihood score for the piece of third-party content that represents a likelihood of an interaction occurring with the piece of third-party content at the mobile device if the piece of third-party content is selected for presentation by the mobile device; selecting, by the one or more processors, the piece of third-party content for presentation by the mobile device based in part on the likelihood score; and providing the piece of third-party content to the mobile device for presentation.
地址 Mountain View CA US