| 主权项 |
1. A computer system for identifying and tracking grouped content in e-mail campaigns, the computer system comprising:
one or more processors, one or more computer-readable memories, one or more computer-readable, tangible storage devices, and program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more computer-readable memories, the program instructions comprising: program instructions to select an e-mail for tracking, wherein a body of the e-mail contains a grouped content having a plurality of sections, where a section of the plurality of sections is expandable to present additional content associated with the section, and wherein each section comprises a summary level and a full text level; program instructions to add an instruction set into the e-mail to form a modified e-mail, the instruction set including a script to identify when a recipient of the modified e-mail expands one of the plurality of sections and to identify which of the plurality of sections is expanded; program instructions to send the modified e-mail with the instruction set to the recipient, the instruction set tracking whether the recipient expands one of the plurality of sections to view the additional content associated with the section; and program instructions to execute the instruction set in response to a manipulation of the grouped content by the recipient, wherein the instruction set collects information about the grouped content and sends the information to a collection device, and wherein the information about the grouped content comprises a grouped content title, a date the modified e-mail was opened, a time the modified e-mail was opened, a date the modified e-mail was pre-viewed, a time the modified e-mail was pre-viewed, a date the grouped content was expanded, a time the grouped content was expanded, a date the grouped content was collapsed, a time the grouped content was collapsed, a subject of the modified e-mail, a name of an associated campaign, a user name, a browser type, an e-mail client type, a level of the e-mail client, whether a reader used a replica mailbox database, whether the reader used a master mailbox database, an internet sub-domain, and a transmission control protocol over Internet Protocol address. |
