INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To optimize both a direct marketing measure specifying an object of a direct mail or the like and a mass marketing measure, such as a television CM for the unspecified large number of targets.SOLUTION: An information processing device for optimizing a measure in a transition model in which a target number in each state transits in accordance with a measure is provided. The information processing device includes a cost restriction acquisition part for acquiring a cost restriction for restricting the total cost of a measure, a mass measure setting part for setting an application target number in each state on the basis of a target number predetermined to belong to each state and an arrival factor at which a mass measure reaches a target about the mass measure collectively performed to the target in two or more states, and a processing part for maximizing an object function based on the total reward of the entire period while satisfying the cost restriction with the arrival factor as a variable of an optimization target about the mass measure.