Preference based anonymous mobile push targeted advertising based on time and proximity

摘要

A mobile marketing system for targeted advertising based on anonymous user input of preferences. The Zatify System utilizes technology that delivers mobile promotions based on location, timing and preferences. Users create a profile without the need to disclose any personal or identifying information; the profile is then used by marketing partners for targeted advertising. The Zatify program is installed on a user's smartphone and tracks the user's current location with the built in GPS of the device, enabling for the delivery of location aware targeted advertisements. Marketing partners creating promotions or ads enter criteria (which must be met) along with specific distance from the actual business location and the time of day—all specified criteria must be met in order for the user to receive the promotion.

主权项

1. A method for broadcast advertising to a mobile communication device, comprising the steps of:
Storing anonymous preference data of the communication device on the cloud; receiving by the communication device a broadcast advertisement containing advertisement data;
a) when broadcast advertisement matches all stored preferences/criteria selected by advertiser.b) when a time slot indicated by the advertiser matches the time range on the mobile communication device.c) when a communication device is within a certain proximity of the advertised business specified by the advertiser.