ADVERTISING PLATFORM USER DATA STORE MANAGEMENT

摘要

A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.

主权项

1. A computer-implemented method comprising:
receiving a call for an advertisement to be served to an impression consumer; performing, on an online advertising platform, an auction to determine a winning bid to serve the advertisement; and providing information associated with the winning bid to an advertising server, wherein the advertising server is configured to determine whether a different creative identified by the advertising server should be served to the impression consumer instead of a creative associated with the winning bid.