| 摘要 |
The present invention relates to a system and method for controlling output of an advertisement linked to broadcasting. According to the present invention, the system can output advertisement data matched with a product category or a kind of the product which are directly or indirectly related to or associated with a broadcast scene, and a product included in a corresponding broadcast scene, so sales on the advertisement related to all products included in the broadcast scene is possible, more advertisements with respect to single item included in the broadcast scene can be accepted from advertisers, and an advertisement effect can be maximized without detraction of the true intent of the advertisement by checking a situation whether a user is on the phone or receives a text message or not to output the advertisement only under a situation except for the checking situation when the advertisement is outputted through a smartphone. According to the present invention, a second product placement (PPL) advertisement is outputted by being linked to the broadcast scene which is set as the background, etc., so the broadcast scene is untouched. The advertisement associated with an item or service related to a property included in the broadcast scene is outputted, so a consumer can recognize the same like the PPL advertisement of a corresponding broadcast scene. In addition, a broadcasting station or a production company can create new added value since the property, which does not receive the PPL advertisement, can be advertised as the PPL. |
