Recommending link placement opportunities

摘要

Techniques for recommending Web pages or other content sources as candidates for link placement are described. Some embodiments provide a marketing activity support system (“MASS”) configured to recommend candidate Web pages for link placement. Recommending candidate Web pages may include determining multiple Web pages that include or reference one or more keywords that describe some subject matter domain. Recommending candidate Web pages may then further include ranking or ordering at least some of the multiple Web pages based on how many times each of the at least some Web pages references another one of the multiple Web pages. The ordered Web pages may then be presented as recommended candidate sites for link placement.

主权项

1. A computer-implemented method for providing Web page recommendations for the creation of inbound links to a target Web page, comprising:
a) receiving one or more keywords that describe a subject matter domain associated with the target Web page; b) determining, using one or more search engines, a plurality of Web pages that refer to the received one or more keywords; c) for a given Web page of the plurality of Web pages, identifying each unique relevant link within the given Web page and determining a total number of relevant links within the given Web page, wherein each unique relevant link is directed to any other of the plurality of Web pages that refer to the received one or more keywords; d) for a given Web page of the plurality of Web pages, determining a total number of non-relevant links within the given Web page, wherein each non-relevant link is directed to any Web page that is not included within the plurality of Web pages that refer to the received one or more keywords; e) performing c) and d) for each of the plurality of Web pages; f) for a given Web page of the plurality of Web pages, determining a ratio of the total number of unique relevant links in the given Web page to the total number non-relevant links in the given Web page; g) performing f) for each of the plurality of Web pages; h) ordering the plurality of Web pages by their ratio of the total number of unique relevant links to the total number non-relevant links to generate an ordered set of the plurality of Web pages; and i) providing the ordered set of the plurality of Web pages as recommended Web pages in which to create inbound links to the target Web page.