Communicating primary content streams and secondary content streams including targeted advertising to a remote unit

摘要

The invention relates to a method and system to communicate primary and secondary content streams to at least one remote unit, for example, via a television channel in a targeted television environment. The secondary content stream comprises a plurality of tertiary content streams (e.g., video streams) providing commercials, advertisements or any other content. The tertiary content streams are included in the secondary content stream as a mosaic so that each tertiary content stream is a subset or portion of an active display area or frame provided by the single secondary content stream. In one exemplary embodiment, the method and system provide targeted or specific commercial advertisements to demographically selected audiences.

主权项

1. A method comprising:
providing a data stream that includes a primary video stream with a primary advertisement to a receiver device; accessing multiple tertiary video content that each contain a different secondary advertisement; using a processor, generating a secondary video stream that has a picture area in which different regions of the picture area contain different secondary advertisements, each of the different secondary advertisements being contained in different tertiary video content among the accessed multiple tertiary video content; providing a signal to the receiver device, the receiver device being configured to select a region among the different regions of the picture area of the secondary video stream based on coordinates that define a subset of the picture area, crop the selected region, and display only the selected region on a display screen in response to the provided signal; and substituting the second video stream for the primary video stream in the data stream being provided to the receiver device, the secondary video stream and the provided signal together causing the receiver device to select the region of the picture area of the secondary video stream based on the coordinates, crop the selected region, and display only the selected region scaled to fill the display screen.