EMBEDDABLE CONTENT

摘要

Computer readable media, methods, and systems for interactive web advertisements that allow in-place electronic transactions related to an advertisement without disturbing or navigating away from a web page containing the advertisement are described, including a computer system for automatically generating the computer instructions for such advertisements and a computer system for remotely administering such advertisements.

主权项

1. A computer implemented method for conducting an electronic transaction by a client computer wherein the client computer is communicatively coupled to an advertisement administrator server, the method comprising:
presenting, on the client computer, an advertisement user interface (UI) substantially within an advertisement frame delineating a UI of the advertisement from a UI surrounding the advertisement; presenting, substantially within the advertisement frame, a current purchaser or bid price for a product or service indicated by the advertisement, the current purchase or bid price provided by the advertisement administrator server; receiving, via UI elements rendered substantially within the advertisement frame, user identity credentials from a user and transmitting the received identity credentials to the advertisement administrator server; receiving, via the UI elements, a selection of a payment method and communicating the received selection to the advertisement administrator server; and receiving, via the UI elements, confirmation of a purchase or bid from the user and communicating the confirmation to the advertisement administrator server.