COUPON RECOMMENDATION FOR MOBILE DEVICES

摘要

The present invention is a method for recommending coupons to consumers. The method is mainly designed to be carried out using the infrastructure of mobile communication networks, e.g. internet and cellular networks, and to deliver the coupons directly to the mobile devices of consumers. The method of the invention is a promotion framework that is designed to allow a service provider to propose to different businesses the option of promoting their business by offering coupons/discounts/offers to their potential customers. The goal of the method is to maximize consumption of the coupons/discounts/offers while minimizing the cost to the businesses offering the coupons.

主权项

1. A method that utilizes the capabilities of mobile communication networks and devices to provide businesses with the ability to supply coupons to potential customers in a cost effective manner; wherein the method comprises:
a. determining the current context of the customer and selecting the coupon having the highest utility for the current context; b. determining and taking into account the previous behavior of the customer and supplying zero coupons to customers that are likely to make a purchase without the incentive of a coupon; c. supplying coupons to potential customers that will encourage shifting customers between affiliated businesses in a way that maximizes the profit for all of the businesses; and d. in the case of groups, supplying coupons to the members of the group by breaking up the group into all possible sub-groups and treating the subgroups as individuals in order to determine the distribution of coupons amongst the group that will have the highest utility for the current context.