SYSTEM AND METHOD FOR VISUALLY BUILDING A MARKET SIMULATION

摘要

The market simulator/optimizer of the present invention combines partworth valuation techniques of Conjoint analysis with Nash equilibrium profit-maximization methodologies for sophisticated statistical treatment of a virtual available market comprising a multiplicity of virtual customers. An easy-to-use graphical user interface allows a user to arrange various market component icons to model various market characteristics. Associated with the market component icons are various distributions, including a benefit distribution containing values indicative of respective benefits to the multiplicity of virtual customer, and a cost distribution containing values indicative of respective costs associated with providing the respective benefits to the multiplicity of virtual customers.

主权项

1. A computer system for visually building a market simulation, the system comprising:
a non-transitory computer memory; and a processor configured to execute instructions stored in said memory to enable:
a Graphical User Interface (GUI) comprising:
a sector diagram area where a user can place two or more market component icons which correspond to data outputs of (1) a cost distribution of cost of serving customers a modeled product and (2) a benefit distribution of benefit that customers receive from a product feature by purchasing the modeled product, andcomponent connectors which the user can place to connect market components together,wherein the arrangement of market components and component connectors creates a market model;a model compiler which produces a mathematical market simulation based on the layout of the market component icons and component connectors by executing the steps of:
passing said data outputs between said market component icons according to an order of operations defined by said component connectors,aggregating cost and benefit distributions from said market components,verifying that mathematical operations represented by market components and the order of operations defined by component connectors are capable of being processed by a profit maximization engine;a profit maximization engine which applies a Nash equilibrium pricing optimization to the market model to determine a profit maximizing price for the modeled product based on cost and benefit distributions compiled from two or more market components and outputs at least one market metric related to said profit maximizing price, said market metric comprising market share, marginal cost, and customer ratings of each modeled product feature.