PROGRAM, SYSTEM AND METHOD FOR LINKING COMMUNITY PROGRAMS AND MERCHANTS IN A MARKETING PROGRAM

摘要

The present invention is a system, data access management utility and a method of generating links between local merchants and community programs, whereby the merchant may provide incentives to customers in relation to community programs. The present invention may track community programs, as well as both online and offline customer transactions between participants that make use of the incentive. The present invention may include as participants, customers, merchants, community organizations, intermediaries, and other groups or individuals. Participants may have participant identifiers, which may be linked to a payment source. Data may be collected about all participants, either expressly, or from offline or online transactions between participants utilizing a participant identifier, and said data may be stored in a data storage area. All data in the data storage area may be utilized by logic tool, which may provide information, such as details of consumer behaviour and analytic reporting. Matches between transactions and members and/or member activities may be identified by the system, and a level of certainty that the match is accurate may be determined.

主权项

1. A computer-network implemented system for promoting one or more merchants of a marketing program to one or more members of the marketing program, each of the one or more merchants having a corresponding merchant profile and each of the one or more members having a corresponding member profile, the system comprising:
a data storage device storing one or more member profiles and one or more merchant profiles of the marketing program, each of the one or more member profiles comprising a participant identifier of the corresponding member; and at least one processor configuring a transaction linking utility to:
monitor, receive, and store in the data storage device, electronic signals representing browsing and searching activity of the one or more members occurring on a mobile computing device, wherein the stored data related to the browsing and searching activity of the one or more members is indexed by the participant identifier of the corresponding member of the one or more members and includes an indication that the browsing and searching activity occurred on the mobile computing device;detect an occurrence of a transaction associated with a merchant of the one or more merchants, and receive or access data associated with the transaction;determine a participant identifier of the one or more members from the data associated with the transaction;determine a length of elapsed time between the occurrence of the transaction and the occurrence of the browsing and searching activity of the one or more members occurring on the mobile computing device;trigger, as a result of detecting the occurrence of the transaction associated with the participant identifier, a determination of whether the transaction is linked to any browsing and searching activity of the one or more members with the participant identifier;determine with a level of certainty whether the transaction is linked to the browsing and searching activity of the one or more members with the participant identifier, wherein the determined level of certainty varies based on the length of the elapsed time, the data related to the online user activity, the data associated with the transaction, and the indication that the browsing and searching activity occurred on the mobile computing device;based on the determined level of certainty and the data related to the online user activity, generate one or more incentives; andtransmit the one or more electronic incentives to the mobile computing device, the electronic incentive comprising a unique reward identifier or electronic bar code.