摘要 |
The present invention relates to a system and method for providing an advertisement using a social network service and, more specifically, to a mutually selective intelligent advertisement system enabling a user activity index calculated on the basis of a social network service activity of a user and accumulated mileage points approved by an advertiser to correspond to each other, such that bidding is performed on the basis of the influence based on the ranking of the user activity index and information on an advertisement field of the advertiser. |