ADAPTIVE LEARNING METHODS FOR SELECTING PAGE COMPONENTS TO INCLUDE ON DYNAMICALLY GENERATED PAGES

摘要

A subset of a set of components is selected for inclusion on a dynamically-generated page within a particular user context. The subset of components is selected based on scores associated with the components in the set. The score of a component is preferably determined based on measurements of user activity resulting from exposures of the components to users in the particular context.

主权项

1. A computer process for adaptively selecting components to include on dynamically generated electronic pages, the process comprising:
collecting exposure data for exposure events in which a component is included on dynamically generated electronic pages served to requesting devices, the exposure data including positional values reflecting display positions at which the component is included on the dynamically generated pages; collecting activity data reflective of user interactions with the component as included on the dynamically generated electronic pages, the activity data based on monitored interactions of a plurality of users; calculating a score for the component based on at least (1) the collected exposure data, including the positional values, and (2) the collected activity data, the score representing an effectiveness of the component; receiving a page request from a user device; and generating an electronic page to provide to the user device in response to the page request, wherein generating the electronic page comprises determining, based at least partly on the score, whether to include the component on the electronic page; said process performed by a computing system under control of executable program instructions.