SYSTEM AND METHOD FOR PROVIDING TARGETED ADVERTISEMENTS AND GEOLOCATION INFORMATION TO AN OPERATOR OF A VEHICLE

摘要

A system is disclosed for inserting stored advertising content into broadcast content being played over an audio system. The system may have a smartphone in wireless communication with the audio system which runs an application relating to a specific broadcast station that is broadcasting the broadcast content. The audio system may have a processing system for detecting breaks in program content that forms part of the broadcast content. The audio system may further be configured to obtain predetermined advertisements and to play back the predetermined advertisements over the audio system during each break in the program content, in place of advertisements contained in the broadcast content.

主权项

1. A system for inserting stored advertising content into broadcast content being played over an audio system, the system comprising:
a smartphone in wireless communication with the audio system, the smartphone configured to run an application relating to a specific broadcast station that is broadcasting the broadcast content; the audio system including a processing system for contacting the smartphone and informing the smartphone when a user of the audio system has selected the specific broadcast station to receive content from, so that the application on the smartphone can be started, and for detecting breaks in program content that forms part of the broadcast content; and the audio system further being configured to obtain predetermined advertisements from at least one of the smartphone directly or a remote content source using the smartphone, and to play back the predetermined advertisements over the audio system during each said break in the program content of the broadcast content, in place of advertisements contained in the broadcast content being broadcast by the specific broadcast station.