Mobile device advertising chains

摘要

Mobile device advertising chains are described herein. Presenting a primary offer, comprising a first action, is caused on a mobile computing device. The first action is caused on the mobile computing device. An end of the first action is detected. Presenting a purchase offer, comprising a purchase action, is caused on the mobile computing device after the end of the first action. Data indicating that the purchase action was completed in connection with the mobile computing device based on the purchase offer is received. A sum of the value to confer in connection with the device for accepting both the primary offer and the purchase offer is determined. The sum of the values may be used in optimizing subsequent presentations of the primary offer to other mobile devices.

主权项

1. A method comprising:
causing presenting, by a computer using an offer chain logic, a primary offer in a graphical user interface of a mobile computing device; causing playing, by the computer using the offer chain logic, a primary video or other offer in response to an acceptance of the primary offer; detecting, by an app, an end of playing the primary video or acceptance of another offer; causing presenting, by the computer using the offer chain logic, a secondary offer, comprising a call to action, at the mobile computing device; receiving data, from the app, indicating that a conversion was completed in connection with the device that was based on the secondary offer; determining, by the computer using the offer chain logic, a sum of the value conferred in connection with the device for accepting both the primary offer and the secondary offer, and potentially tertiary offers; using the sum of the values in optimizing subsequent presentations of the primary offer to other users of mobile devices; wherein the method is performed by one or more special-purpose computing devices.