Adaptive recommendation explanations

摘要

A method and system for generating adaptive explanations for associated recommendations is disclosed. The adaptive explanations comprise a syntactical structure and associated phrases that are selected in accordance with usage behaviors and/or inferences associated with usage behaviors. The phrases included in an adaptive explanation may be selected through application of a non-deterministic process. The adaptive explanations may be beneficially applied to recommendations that are associated with content, products, and people, including recommendations that comprise advertisements.

主权项

1. A computer-based recommendation method comprising:
generating an affinity vector between a first user of a computer-based system and a plurality of computer-based objects based, at least in part, on the first user's behaviors; generating a similarity metric between the first user and a second user of the computer-based system based, at least in part, on the affinity vector of the first user and an affinity vector of the second user; generating a recommendation for delivery to the first user based, at least in part, on the affinity vector of the first user and the similarity metric; and generating an explanation for the recommendation comprising one or more phrases, wherein the selection of the one or more phrases is based, at least in part, on a plurality of user behaviors and in accordance with a computer-implemented syntactical structure.