Alternative advertising in prerecorded media

摘要

Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

主权项

1. A computer-implemented method for displaying alternate advertising comprising:
receiving a video for playback by a personal video recorder (PVR), the video including programming content, at least one primary advertisement and at least one alternate advertisement; detecting a trick play command by the PVR, during display of the at least one primary advertisement; identifying by the PVR, which trick play command has been detected; modifying by the PVR, one or more of a format and a play time, of the at least one alternate advertisement to correspond to the identified trick play command; and displaying by the PVR, the at least one adjusted alternate advertisement corresponding to the identified trick play command during execution of the trick play command.