TARGETING ADVERTISING METHOD AND APPARATUS USING CUSTOMER DATABASE OF ADVERTISER

摘要

Provided are a targeting advertising method using a customer database of an advertiser and an apparatus thereof. The targeting advertising method using the customer database of the advertiser includes the steps of: receiving an advertiser identifier, a customer list including at least one first user identifier, an advertisement tag corresponding to the customer list and advertisement information corresponding to the advertisement tag from an advertiser server; inquiring the advertiser identifier and a second user identifier corresponding to the first user identifier of each of the customer list; and storing the advertisement tag by mapping the advertisement tag with the second user identifier, and storing the advertisement information by mapping the advertisement information with the advertiser identifier and the advertisement tag.