| 摘要 |
<p>A METHOD OF PRESENTING INFORMATION TO AN END USER VIA A DISPLAY OF A CLIENT SYSTEM, THE CLIENT SYSTEM BEING COMMUNICATIVELY COUPLED TO A COMPUTER NETWORK, THE METHOD COMPRISING EMBEDDING A SCRIPT INTO A WEB SITE; DETECTING KEYWORDS WITHIN A WEB PAGE SCRIPT; MATCHING DETECTED KEYWORDS (103) WITH RELEVANT ADVERTISEMENT; CONVERTING DETECTED KEYWORDS INTO HYPERLINKS, TO LINK TO AN ADVERTISEMENT STRIP; EMBEDDING A ADVERTISEMENT STRIP (105) INTO AN EXISTING WEB PAGE SCRIPT; CONNECTING MATCHED RELEVANT ADVERTISEMENT TO THE ADVERTISEMENT STRIP. THE ADVERTISEMENT STRIP (105) COMPRISES A PUSH DOWN ADVERTISEMENT (202). THE ADVERTISEMENT STRIP (105) IS LOCATED AS CLOSE AS POSSIBLE TO THE DETECTED KEYWORD (103).</p> |
