SYSTEMS AND METHODS FOR DETERMINING ADVERTISING SERVICES AT MULTIPLES TIMES FOR DELIVERING TO DEVICES FROM ANY AD SOURCE

摘要

Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event. The at least one ad is stored on the device prior to an actual ad play event. The system determines, just prior to the actual ad play event, a bandwidth for a connection between the device and the system. The system determines if any ad source includes at least one ad that is more likely to convert or cause user interaction than the ads stored on the device based on the bandwidth for the connection between the device and the system.

主权项

1. A system, comprising:
an ad store to store advertisements (ads); an ad server coupled to the ad store, the ad server includes a storage medium to store one or more software programs and processing logic that is configured to execute instructions of at least one software program to: generate with the system, prior to a predicted ad play event on a device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of the ad store and an advertising exchange prior to the predicted ad play event; process the predictive ad request and determine whether the ad store of the system to be accessed for at least one ad to be stored on the device prior to an actual ad play event and whether the ad exchange to be accessed for at least one ad to be stored on the device prior to the actual ad play event; store the at least one ad on the device prior to the actual ad play event; and determine, just prior to the actual ad play event, a bandwidth for a connection between the device and the system.