METHODS AND APPARATUS TO MONITOR, VERIFY, AND RATE THE PERFORMANCE OF AIRINGS OF COMMERCIALS

摘要

Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.

主权项

1. A method for monitoring the airing of advertisement, the method comprising:
receiving an identification of an advertisement that was presented on a media presentation channel at a time; receiving ratings information for the media presentation channel associated with the time period; identifying a buy order for the received identification; receiving a purchased ratings value associated with the buy order; comparing the purchased ratings value to the ratings information; and displaying an indication of whether the ratings information is less than the purchased ratings value.