GLOBAL ONLINE AUCTION AND SALES METHOD USING THE KOREAN WAVE CONTENTS

摘要

The present invention is to disclose a global online auction and sales method using Korean wave contents, wherein a user such as a viewer who wants a product appearing for indirect advertisement in contents such as a movie, drama, or concert is allowed to purchase the same kind of new PPL product or is allowed to make a successful bid on the very same PPL product that was actually used for contents production through an auction. According to the method, as well as sales of a new PPL product, by selling the PPL product which was directly used in the contents through an auction or a public sales route, interest of users for a global online/mobile auction and sales site provided according to the present invention is increased, inflow of users is induced, and thus it is possible to dramatically increase the advertisement effect and sales of PPL products. In addition, such an auction-processed product also has a potential value and an investment value and can have a high value as one culture product.