SYSTEM AND METHOD FOR PROVIDING WATCH-NOW FUNCTIONALITY IN A MEDIA CONTENT ENVIRONMENT, INCLUDING SUPPORT FOR SHAKE ACTION

摘要

Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for watch-now functionality. A media play logic at a media device controls playback of media content and advertisements as received from a media server, and can be configured for regular media play, or extended media play. Periodically, for example when input is received from a user to skip to a next media option for playback, the user can be prompted to watch an advertisement, in return for extended media play. Upon receiving an election by the user to watch the advertisement in return for extended media play, the media application plays the advertisement, and configures the media play logic for an extended period of advertisement-free media play.

主权项

1. A system for providing media content including support for shake action, comprising:
a media device including a microprocessor; a user interface adapted to display media options corresponding to items of media content, and determine user inputs; and a media play logic adapted to control playback of media content received from a media server, including
associating a request with the media device to cause a plurality of media content items to be delivered as a media stream from the media server to the media device,receiving a spoken or shake action to trigger or to pause an advertisement break within the media stream, andreceiving, at the media device, an advertisement or other sponsor-directed content inserted into the media stream by the media server, in response to the spoken or shake action.