Apparatus and Method for Measuring Social Impact

摘要

A method and apparatus for providing the full spread social impact score of individual users on defined issues beyond their direct adherents via a novel social media website is described. A social impact score may be compared with that of other individuals to provide a social impact rating. For this it employs the novel means of an affiliation tree, which may include its negative counterpart, the razzy tree. The same method and apparatus can be used for determining the market impact score and rating for individual message placements.

主权项

1. An apparatus comprising:
an initiator group, the initiator group having at least one initiator member; a first group, the first group having at least one first group member; a second group, the second group having at least one second group member; a third group, the third group having at least one third group member; a first network related to an issue of interest to the at least one initiator member; a first invitation from the at least one initiator member to the at least one first group member to affiliate with the first network; a first affiliation between the at least one first group member and the at least one initiator member; a second invitation from the at least first group member to the at least one second group member to affiliate with the first network; a second affiliation between the at least one second group member and the at least one first group member; a third invitation from the at least second group member to the at least one third group member to affiliate with the first network; a third affiliation between the at least one third group member and the at least one second group member; an initiator social impact score, the initiator social impact score summing at least the number of first affiliations made at the invitation of the at least one initiator, the number of second affiliations made at the invitation of the at least one first group member and the number of third affiliations made at the invitation of the at least one second group member; a first member social impact score, the first member social impact score summing at least the number of second affiliations made at the invitation of the at least one first group member and the number of third affiliations made at the invitation of the at least one second group member; a second member social impact score, the second member social impact score summing at least the number of third affiliations made at the invitation of the at least one second group member; wherein each of the at least one initiator member, each of the at least one first group member, each of the at least one second group member and each of the at least one third group member may affiliate with the first network a maximum of one time.