Advanced event triggering

摘要

An event trigger data string is formulated and added to digital content for distribution to an audience via broadcast, satellite, cable or any other technology. The event trigger data string includes identification of an event source, identification of an operation to be performed, and a payload. A controller reads the data string and outputs a command to an appropriate event source for alteration of a digital content stream based upon the identified operation. The payload may, for example, identify an advertisement or notice to be spliced into or out of the digital content stream. Such event trigger data strings may be added to many different digital content streams, and a router or switching component may distribute the streams to systems that disseminate them to the audience. The technique enables interaction with different event sources, and allows command of multiple different operations by these event sources.

主权项

1. A method for distribution of digital content, comprising: formulating an event trigger data string comprising data to command an activity of a plurality of activities that is to be triggered; adding the event trigger data string to a digital content stream; and transmitting the digital content stream with the event trigger data string to a component tasked with commanding the activity based upon the data.