ADVERTISEMENT SYSTEM UTILIZING ELECTRONIC MAIL, METHOD AND COMPUTER PROGRAM

摘要

PROBLEM TO BE SOLVED: To efficiently utilize client information for marketing.SOLUTION: An advertisement system includes: a presentation part (100) for presenting a telephone number allocated to a shop to clients; a MODEM part (210) to which calls are incoming when the clients execute call origination to the number using mobile phones (500); a number acquisition part (221) for acquiring numbers of the mobile phones as caller numbers and acquiring a shop corresponding number as an incoming number; an inference part (222) for inferring attributes of the clients on the basis of an attribute of the shop; a database part (230) for registering the inferred attributes correspondingly to the acquired caller numbers; and a control part (224) for controlling the MODEM part (210) which is capable of transmitting SMS mail including a message relating to the shop to the acquired caller numbers, so as to attempt the transmission by utilizing one carrier determined by ranking according to a predetermined criterion.