发明名称 |
METHOD AND SYSTEM FOR AUTOMATICALLY TARGETING ADS TO TELEVISION MEDIA USING DEMOGRAPHIC SIMILARITY |
摘要 |
Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising. |
申请公布号 |
US2015281803(A1) |
申请公布日期 |
2015.10.01 |
申请号 |
US201514737757 |
申请日期 |
2015.06.12 |
申请人 |
Lucid Commerce, Inc. |
发明人 |
KITTS Brendan;BURDICK Brian;AU Dyng;ROBERTS Tyson |
分类号 |
H04N21/81;H04N21/435;H04N21/442;H04N21/258 |
主分类号 |
H04N21/81 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
Seattle WA US |