METHODS AND SYSTEMS FOR MAINTAINING CUSTOMER LOYALTY

摘要

A sweepstakes provides a virtual prize wheel having segments populated with prizes available to be won by a player. A first spin of the prize wheel determines how one or more segments of the prize wheel are populated. A second spin of the prize wheel determines the prize(s) won by the player for a specified turn. Player loyalty is encouraged by varying aspects of the prize wheel, for example, the number of prize wheel segments, the number of such segments populated with cash prizes, and the value of those cash prizes, according to a predetermined schedule, with the prizes, prize values and prize wheel segments being reset to a set of initial conditions if a player fails to participate in a qualifying event for a prize wheel turn within a designated time period.

主权项

1. A method of providing a sweepstakes opportunity to a player, comprising:
presenting the player, via a web site hosted at a first computer system, a virtual prize wheel comprising a plurality of segments, a first number of which segments of the prize wheel are populated with prizes available to be won by the player and a second number of the prize wheel segments to be populated with prizes selected according to an outcome of a first spin of the prize wheel; as a result of the first spin of the prize wheel populating the second number of the prize wheel segments with prizes determined according to the first spin; as a result of a second spin of the prize wheel awarding a prize determined by an outcome of the second spin to the player.